Dynamic Rides

Create your perfect Bike

Scott // Kinesis // Colnago // Cipollini // J.Guillem
Choosing the right bike is a hugely important and exciting decision and we’ll work with you to make sure you’re 100% satisfied with your new purchase. We can help you build a bike that is quite literally tailored to YOU – the right frame, group set, wheels and finishing kit – a one of a kind! And for those on a budget or new to the sport, we also have a range of complete bikes allowing you a choice that you won’t find anywhere else.

Whether it’s your first bike or you’re upgrading or perhaps even adding another bike to your armory, we’ve carefully researched and selected the best bikes on the market – brands that we know and trust from Scott, Colnago and Cipollini - as well as a range of premium, pre-loved bikes that span brands from around the world. We offer impartial and knowledgeable advice you can’t get off the web, all set in welcoming and relaxed surroundings.

Scott Road Bikes

Our best selling range

This Swiss brand offers superb value for money and a beautiful, modern design. Scott is our best seller and ranges from entry level bikes through to mid / top end racing machines. Don’t just take our word for it – Scott bikes are the chosen steed of the Australian based Orica Scott Racing team.

Kinesis Bikes

The UK's popular brand in bikes

Kinesis UK have always created bikes, bike frames, wheels and components for road, cyclocross, adventure and mountain bikes that excel in UK riding conditions. All Kinesis UK products perform at a level beyond its price point.

Colnago Bikes

Italy's most prestigious brand

Italy’s – and perhaps the world’s – most prestigious bike brand, renowned for its hand painted finish and traditional lug design on many of its models. Famed for its Italian heritage, Italian style and Italian speed, some say you’ve never truly completed your bike collection until you’ve owned a Colnago!

Cipollini Bikes

Mario Cipollini's Carbon Road Bikes

This Italian brand, founded by the legendary sprinter Mario Cipollini, focuses entirely on carbon road bikes which all have one common goal – extreme power transfer. Oh, and they’re utterly stunning to look at too!

J.Guillem Bikes

J.Guillem Titanium Bicycles

J.Guillem zags when others zig. They like the surprise of the new and take comfort in different. Celebrating inspiration, aspiration and the joy in perspiration. J.Guillem believes there is a special place we can all go to that is unique to each of us. A journey that begins each time you step off life’s treadmill and on to a bike. A place with just one signpost…

Rediscover the Joy of Riding

We’re committed to helping you get the most out of your bike - join our cycling club or be a part of our race team. For the more adventurous amongst you, why not come of one of our foreign trips and really put yourself – and your bike – to the test?


A Perfect Fit

Maximise Comfort and Performance.
Once you’ve bought your bike, we don’t stop there! Before you leave the shop we’ll make sure you’re perfectly fitted to your new bike. And after you’ve tried it out, you can pop back any time for any readjustments you need to keep it in perfect working order. For those wanting that extra edge, we’d recommend our state-of-the-art Retul bike-fit technology, making sure you’re maximising both comfort and performance.

Contact Us

  • Address

    2364 Stratford Road,
    Hockley Heath,
    B94 6QT.
  • Phone

  • Email

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  • Opening Hours

    Mon-Weds: 09.00am - 5.30pm
    Thurs: 09.00am - 5.30pm
    Fri: 09.00am - 5.30pm
    Sat: 08.30am - 4.00pm
    Sun: 09.00am - 1.00pm